Nationwide storytelling for citizen’s rights

The Cambodian government and the World Bank started a project to help people in rural areas get important information about their health and education rights. We made sure it landed in every community through print media, using illustrations that presented the information in a simple and appropriate way.

We’ve got a lot of experience around the world, but every project needs to make sense to the people it’s trying to reach. We engaged local communities directly so we knew what they needed, and worked with a talented local illustrator to make images that communicated the rights of rural Cambodians without depending on pre-existing literacy or knowledge.